Epic Games, developer of the wildly popular free-to-play battle royale shooter Fortnite, announced today they are launching a brand new online storefront entitled Epic Games Store. In light of recent news on how revenue sharing will be altered for developers who publich their games via Steam, Epic has announced their new storefront will offer an 88/12 percent split between developers and themselves (compared to Steam’s 70/30 cut for developers who earning are below $10 million). The company plans to have the service up and running soon, with a full slate of titles that will grow throughout the next year.
Epic will allow developers using any engine to sell through their store from with an associated fee, but that fee will be waived for those developing using Epic’s own Unreal Engine. Talking to MCV, CEO Tim Sweeney said “we believe that creators, both games developers and content creators, are responsible for the game industry’s enormous growth and vibrance, and should earn the lion’s share of industry revenue. Companies providing supporting services, such as engines, stores, platforms, and payment processor, are just here to help, and should be price accordingly.”
This news comes off the heels of Valve announcing new revenue sharing guidelines for developers, which favors large scale, AAA publishers over smaller, independent ones. Steam now takes a 30% share on sales under $10 million, 25% share on sales between $10 million and $50 million, and 20% share for sales over $50 million. While PC gaming gives developers the freedom to choose which storefronts to publish their games to (GOG, Discord’s new store, etc), Steam is far and away the leader in terms of brand recognition and popularity when it comes to the PC gaming spectrum.
While no concrete date has been set for the launch of the store, the news of yet another option for developers to promote their products to surely comes as a nice surprise.