In a console generation dominated by the Sony’s forth home console, the PlayStation 4, it doesn’t come as a shock to learn that the Japanese tech giant has continued to increase revenue consistently; but the new financial findings reveal they are having one of their best years to date currently.
According to a market analysis done on the gaming industry, Sony’s revenue has increased 40% year over year, with the company generating a estimated $6.1 billion this fiscal year comparative to $4.4 billion in 2017. This gives them to highest percentage in revenue growth out of the top 10 gaming companies listed.
With their continued ability to lock in large AAA third party games to exclusive marketing and timed content right (such as the critically acclaimed Red Dead Redemption 2), it is easy to see how Sony and the PlayStation brand are able to continue to appeal to a broad casual audience; not to mention the continuous wave of exclusive first party hits that have landed in 2018, including Game of the Year front runner in many critics’ eyes, God of War.
While Sony may be the front runner in terms of greatest growth, its competitors have found great financial success over the last year as well. Nintendo, riding a stellar wave of critical and financial success due to their newest home hybrid console, Nintendo Switch, increased revenue by 20%, from $1.2 billion in 2017 $1.5 billion in 2018. Nintendo has rarely discounted both their first party games and hardware over the past year, which would result in a higher revenue per unit sold.
Microsoft also saw success from 2017 to 2018, including the release of their mid-generation console iteration, the Xbox One X, which helped in increasing their revenue an estimated 30% ($3.7 billion in 2017 to $4.4 billion in 2018). On top of that, their staple Xbox Live service, the new game service Game Pass, and continued strong sales of third party titles, the American based company continues to make strides to position themselves well for the future.
The Chinese gaming publisher and developer, Tencent, led all of gaming, due to their increasing stranglehold over the Chinese gaming market, along with a multitude of other investments in different sects of media. Tencent increased their revenue nearly 20%, from $8.5 billion in 2017, to a staggering 10.2 billion in 2018.
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