Since its release in 2016, Pokémon Go has continuously been one of the most popular and profitable games in the mobile gaming ecosystem (even arguably in all of gaming), and that success continues to grow year over year.
According to data compiled by Sensor Tower Store Intelligence, the augmented reality game pulled in an $73 million in gross revenue worldwide, between both the Apple Store and Google Play storefronts. This astonishing number estimates to be 67% great YTD compared to October 2017, when the app generated an estimated $43.6 million across all markets.
Developer and publisher Niantic released a line of ghost-type Pokémon themed items in-game, that players can purchase for their characters to wear (pictured above). Items include multiple shirts, hats and backpacks, featuring popular Pokémon such as Gengar and Drifloon. Purchases of items like these were enough to also place the mobile game at #8 in terms of revenue generated among all apps featured on both store fronts, along with #7 overall for mobile games (one spot greater than Epic Games’ smash hit battle royale game, Fortnite).
In terms of performance in specific markets, the Japanese market slightly ousted the United States in terms of market share spending, at 33.2% and 32.9% respectively. For storefronts, Google Play’s users led the charge with 54% of all spending being generated from them.
Released in July 2016, Pokémon Go lets players catch the massively popular creature throughout the physical world via the power of augmented reality technology. The game has maintained popularity since launch, and continues to gain more positive reviews from fans and critics alike, due to the constant updates to the game over its lifespan. Two spinoff games for the Nintendo Switch, Pokémon Let’s Go Pikachu! & Let’s Go Eevee! are currently being set to release next week, on November 16th, 2018.
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